For eMeals, joining Subscribe with Amazon, a self-service subscription marketplace, was a “no-brainer.”
“It was a clear opportunity because getting up and running is frictionless,” said Doug McLaulin, head of growth marketing for eMeals. “There’s no reason not to join Subscribe with Amazon. You’d be missing a huge opportunity to acquire new customers and broaden your brand awareness in a cost-effective way.”
eMeals’ goal is to bring families together at mealtime in an easy, convenient way with three-month or yearly subscriptions. They offer 15 customizable meal plans for breakfast, lunch, and dinner, and organize the ingredients into a shopping list.
“The best part of the subscription business model is renewals,” said Doug. “While customer acquisition is always a challenge for businesses, we’ve found that once we get new customers to try our product, our retention is really high.”
Doug and his team were exploring acquisition channels, which led them to work with Subscribe with Amazon.
“We saw Amazon as an ideal company to work with. A lot of our customers naturally overlap, whether they’re searching for a paleo cookbook or looking for the latest gluten-free thing on Amazon,” said Doug. “We wanted to reach these customers who already have an interest in healthy meal planning.”
Strong acquisition channel and immediate validation
As a Subscribe with Amazon launch seller, eMeals ran tailored promotions, like Deal of the Day and price discounts. “It’s an evergreen channel. We have the opportunity to run promotions at any time,” said Doug. And with marketing support like on-site placements and email campaigns, these promotions reach customers who are likely to have an affinity for meal planning. “The opportunities seem to be endless. Everybody is looking for more ways to acquire new customers and for us, Subscribe with Amazon makes a lot of sense.”
eMeals has also been able to leverage Amazon’s brand, widely recognized as one of the most valuable in the world. “By being on Amazon, eMeals received immediate validation,” said Doug. “We were able to connect with customers who were already shopping on Amazon and extend our reach.”
Smooth integration thanks to detailed documentation
From identifying marketing opportunities to completing the technical integration, Doug says “the whole process was really simple.”
“It did not take us long to put together the integration because of the clear documentation,” said Aaron Kenny, chief technology officer at eMeals. The entire Subscribe with Amazon integration took two to three weeks, with the effort of one dedicated resource. The step-by-step integration guide and live technical support helped speed up the integration. “The most helpful parts of the documentation were the examples of transactional scenarios,” said Aaron. “They covered a lot of different situations that you find in subscription management, like what an expired or renewed subscription looks like, so we had to do less experimentation. It sped up the development cycle.”
“When comparing this integration to other integrations we have done with other third-party subscription service providers in the past, the Subscribe with Amazon integration was the easiest.”
Subscribe with Amazon is a “big win” long term
In the long term, Doug says that Subscribe with Amazon offers further opportunities to reach eMeals’ core audience.
“It’s a big win. Everybody wants to add incremental channels that can grow. That is definitely what Amazon can offer.”
About Subscribe with Amazon
Subscribe with Amazon offers a new way to reach millions of Amazon customers. Sellers can leverage Amazon’s highly trusted brand, extensive subscription experience, and deep understanding of customer behavior to surface their subscription to qualified shoppers. Learn more about selling your apps in the subscriptions marketplace.